we create engaging websites that work harder
Established in 1996, Oxford University Saïd Business School is one of Europe’s youngest and most entrepreneurial business schools. It is one of the top three in the UK and combines academia with a practical understanding of business and wealth creation. Design UK was appointed as the School's website design and usability agency and were asked to create a brand new site to take it to the next level.
The Solution – Reusable templates with Web 2.0 features
We set up internal workshops with representatives from all research centres with the initial phase being to agree the primary aims of the main site. This involved analysis of each audience group to ascertain what they wanted to get from the site, for example how it could engage with investors. The 25 parties worked together to establish exactly what was needed on the site in order to support these primary aims. We then started work on a design and information architecture that would meet those requirements.
The final solution included:
The Results – An engaging and well designed website
We delivered an extremely effective strategy for redesigning the School’s main site, while ensuring that each research centre’s microsites had a similar look and feel including the stand-alone Centre for Business Taxation. The new website now gives the School a highly professional look and feel that engages and communicates with all key audiences and provides an intuitive call to action on courses, research, research posts, post grad degrees and investor benefits.
The new website now gives the School a highly professional look and feel that engages and communicates with all key audiences and provides an intuitive call to action.