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Design UK worked closely with iconic luxury fashion brand Jaeger to redesign and build its new virtual flagship store.

As Jaeger’s long-term digital agency partner, Design UK has worked with the luxury brand for the past five years, launching their original transactional e-commerce site in 2006. Since then jaeger.co.uk has seen tremendous success, becoming the retailer’s second largest UK store.

The site redesign marks a new milestone in Jaeger’s long-term growth strategy to extend the brand’s reach internationally. We created a site that provides a uniquely engaging and interactive user experience which caters to specific audiences for each of its collections, including that of its latest addition ‘Boutique by Jaeger’.

The project
Over 6 months, we worked closely with Jaeger to push the boundaries of e-commerce design, engagement and technology. A uniquely innovative approach to online product merchandising encourages customers to spend more time engaging with the Jaeger brand and product - ultimately resulting in higher conversion rates and sales. The new site: 

• provides a more usable and customer-friendly offering to overseas consumers who can opt to see prices in Euros and Dollars and offers a far greater range of currency and delivery options to the 29 countries it ships to including Europe, USA and Australia.
• has challenged the traditional formulaic product display structure and delivered a page layout to best suit the specific garment or accessory, showing it to its best advantage.
• uses Design UK’s LavaSuite e-commerce platform to enable rich merchandising with increased design flexibility, removing the constraints of common platforms. This has created a more personalised site including tighter integration with Jaeger’s operational and fulfillment systems, allowing for future developments.

The end result
According to Leigh Whitney, Design UK's Managing Director “The relaunch of Jaeger’s site takes the brand to a whole new level. It’s moved from being just a successful e-commerce site to a leader in its field, setting a new pace to which other retailers will aspire. We combined best practise expertise gained through our work with several top 50 retailers, with our knowledge of the Jaeger customer and brand to create a site that’s ultimately more engaging than its peers. We look forward to working with Jaeger to develop this even further.”

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