we create engaging websites that work harder
Design UK worked closely with iconic luxury fashion brand Jaeger to redesign and build its new virtual flagship store.
As Jaeger’s long-term digital agency partner, Design UK has worked with the luxury brand for the past five years, launching their original transactional e-commerce site in 2006. Since then jaeger.co.uk has seen tremendous success, becoming the retailer’s second largest UK store.
The site redesign marks a new milestone in Jaeger’s long-term growth strategy to extend the brand’s reach internationally. We created a site that provides a uniquely engaging and interactive user experience which caters to specific audiences for each of its collections, including that of its latest addition ‘Boutique by Jaeger’.
Over 6 months, we worked closely with Jaeger to push the boundaries of e-commerce design, engagement and technology. A uniquely innovative approach to online product merchandising encourages customers to spend more time engaging with the Jaeger brand and product - ultimately resulting in higher conversion rates and sales. The new site:
The end result
According to Leigh Whitney, Design UK's Managing Director “The relaunch of Jaeger’s site takes the brand to a whole new level. It’s moved from being just a successful e-commerce site to a leader in its field, setting a new pace to which other retailers will aspire. We combined best practise expertise gained through our work with several top 50 retailers, with our knowledge of the Jaeger customer and brand to create a site that’s ultimately more engaging than its peers. We look forward to working with Jaeger to develop this even further.”
"As our long-term strategic partner, Design UK's superior creative and technical vision has enabled us to achieve a cutting-edge site that stands out from its competitors. We're delighted with the end result which has more than met our objectives, allowing Jaeger customers across the globe to have access to our full range of collections through a highly engaging online experience. We look forward to working with Design UK to enhance the site further and build on the success of jaeger.co.uk"
Richard Blunt, Group IT Director, Jaeger